E-Append.com Blog

Why Email Marketing Still Trumps Social

2010-12-13T16:51:00.003-05:00

SOURCE: Anchor Computer BlogDespite the claims that pop up from time to time, email marketing is far from dead, and many consumers would rather engage with brands through this channel than through their social networks.93% of people have a daily opt-in email relationship with at least one consumer brand; 15% on Facebook; 4% on Twitter.“Social’s great, but not everybody goes to Twitter

Critical Factors in Building a Marketing Database

2010-12-13T14:49:00.001-05:00

Source: Anchor Computer Blog5 Part Blog Series: Summary The decision to build a marketing database is critical for any organization today. The volume of information that is available on both consumer and business records affords marketers a tremendous opportunity to streamline and better target their promotional efforts resulting in an increased ROI for the company. The trick for marketers is

How Email Marketing Will Evolve In 2011

2010-12-13T14:35:00.003-05:00

SOURCE: Media Post's Email InsiderEmail marketing is constantly evolving, with social media, mobile and ISPs driving most of the change right now. Here are five predictions of how things will change in 2011: 1. The plain text part of your multipart email will become more important thanks to Facebook Messages, which displays the plain text part by default. There's a link to display the

Step by Step Guide to Quality Email Appending

2010-12-13T14:29:00.001-05:00

Source: Anchor Computer BlogEmail Append is a data enhancement service that accurately matches and appends email addresses to your customers' records, allowing you to communicate with them electronically. Appending emails is often the best solution to effectively communicate with your existing customers, expand communications to your less active customers, build customer relationships, and

Email Append: Increase The Value Of Your Database

2010-12-13T14:25:00.003-05:00

Source: Anchor Computer BlogEmail Append is a data enhancement service that accurately matches and appends deliverable email addresses to your customers' records. Get up to date, permission-based email addresses using sophisticated technology to match and append Residential or Business email addresses to your customer file based on their name and address.Do You Want To...• Drive customers

Business to Business (B2B) Email Appending

2010-12-13T14:22:00.003-05:00

Source: Anchor Computer Blog"Anchor's Business Email Append Service added emails to more than 30% of our database and saved us thousands in direct mail costs.” - VP of MarketingHow B2B Email Append Works:B2B email append is your cost effective, quick and easy solution to begin driving new business. You provide your file “Full Name, Company Name, and Postal Address” on your database,

Email Marketing: Knowledge, Best Practices & Tips: An Email Marketer's Perspective On Promoting Twitter

2010-04-16T09:38:00.000-04:00

Email Marketing: Knowledge, Best Practices & Tips: An Email Marketer's Perspective On Promoting Twitter

The Case for Segmentation and Targeting: How IHG Generated a Single View of its Customer

2010-04-01T11:24:00.002-04:00

According to Forrester Research's 2009 ROI of Relevance report, highly segmented email marketing programs generate 2 - 5X the performance of non-segmented programs. View >>

Guidelines For Proper Use of HTML In Email

2010-01-21T15:13:00.020-05:00

By Don Monell on January 22, 2010There is nothing worse than creating a well constructed HTML document that renders perfectly in your web browser only to find it mangled when sent to your Gmail account.What To Do?1. Use tables for layout. You're welcome to try "div" tags for positioning and layout, but our research shows that tables are more consistently supported. But do very simple layouts,

Signs Your Email Program Is Behind The Curve

2010-01-19T17:03:00.005-05:00

by Chad White, Tuesday, January 19, 2010Email marketing's high return on investment often breeds complacency -- and is often pointed to as both a blessing and curse. After all, why invest more in analytics, segmentation, and testing when the profits are already rolling in quite nicely? Meanwhile, some companies realize that there's much more to be had from their email programs. They recognize

Direct Mail Starting To Show Signs of Life

2010-01-19T10:15:00.011-05:00

Jan 15, 2010 12:28 PM, By Herb TorgersenGreat post from Herb, direct mail is not dead, far from it. It is finding its strength again in both traditional and new verticals, supporting the multi-channel marketing world we live in.If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support. In the past few weeks my mailbox has been

Are Email Appends An Achilles Heel For Deliverability And Strategy?

2010-01-13T16:16:00.019-05:00

I follow Ryan's posts and this one I thought was worth sharing. The benefit of email append can certainly be improved by following Ryan's suggestions. Enjoy the read! by Ryan Deutsch, Thursday, March 19, 2009, 11:15 AM Last Thursday, I joined a friend for a pick-up basketball game, played (poorly) for 30 minutes, made a move on the baseline and ripped my Achilles tendon in half!

Marketing Spend For Email and Social Media Top Plans for 2010

2009-12-10T09:06:00.009-05:00

by Jack Loechner, Monday, December 7, 2009, 8:15 AM According to the November "2010 Marketing Trends Survey" of business leaders by StrongMail, 89% of respondents plan to increase or maintain marketing spend in email marketing and social media budgets in the New Year. The industry survey of more than 1,000 global business leaders found that the

Button Up Your Email

2009-11-19T16:46:00.007-05:00

by Darrah MacLean, Tuesday, November 17, 2009, 11:32 AMHave you ever found yourself standing in front of an automatic towel dispenser, waving your hands frantically over the hands-free scanner, praying for a towel to come out? Yeah, me too. Usually, if I wave my hands over, under and around the dispenser long enough, something comes out. The key word here is usually. A week ago, I found myself

Seniors Are Prolific E-Mailers, Online Shoppers

2009-11-19T10:58:00.005-05:00

Today’s Seniors and Boomers Rival Younger Generations in Online Activities(Alexandria, VA – October 27, 2009) Seniors aged 65 and older (also referred to as “Matures”) have made the Internet an integral part of their everyday lives. In a recent study, 77 percent report that they shop online. In fact, Matures lead all other generational groups when it comes to this online activity. They regularly

More Evidence E-mail’s Not Dead

2009-11-19T10:00:00.002-05:00

Nov 17, 2009 1:35 PM, By Ken Magill Someone forgot to tell small-business owners e-mail is dead. According to a just-released survey done by Hurwitz & Associates on behalf of e-mail service provider Campaigner, 46% of businesses with 20 employees or fewer use e-mail marketing today and of those who don’t, 36% plan to begin doing so in the coming year. “The survey points to a major adoption trend

Endless emails from Endless.com

2009-07-29T10:52:00.010-04:00

This is worth reading. Came in this morning from DMNews' E-Mail Marketing Weekly.Dianna makes a great point about the low value of numerous untargeted emails. Most companies struggle to send relevant offers based on a lack of demographic and transaction data. Endless.com has it all and doesn't use it. Shame on them!Endless emails from Endless.com. Is it some kind of cruel joke?? 8>)Endless

Email's ROI

2009-07-24T15:31:00.006-04:00

Email's ROI in 2008 was $43.52 for every dollar spent on it. - DMA (2009)Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing &

Marketers Can Now Reach New Movers Using Anchor's New Mover/New Connects Data At Affordable Prices

2009-06-30T12:55:00.006-04:00

Identifying new movers is an important marketing tool in establishing long-term relationships with new customers as they move into a new neighborhood. To help marketers reach this highly desired demographic, Anchor Computer is pleased to introduce one of the most current, accurate and comprehensive New Mover/New Connects data feed available today.Farmingdale, NY (PRWEB) June 28, 2009 -- New

E-mail Appends: The Good, the Bad and the Realistic

2009-06-08T15:42:00.011-04:00

Done correctly, this once-maligned strategy can be a real boon to your list health. by Catherine Algeri - Posted originally at www.FundraisingSuccesMag.com Aug 1, 2008 As with any new industry, the early days of online fundraising were filled with both success and failure. Some organizations quickly found a new stream of revenue … while others found themselves struggling to get out of that black

The DMA's E-mail Append Guidelines

2009-06-05T14:35:00.007-04:00

The Direct Marketing Association (The DMA) offers specific guidelines for appending e-mail addresses to consumer records. The DMA’s Guidelines for Ethical Business Practice must be adhered to as a condition of membership in the association; unresolved violations place companies at risk of expulsion and attendant publicity. "E-mail has proven effective as a vehicle for communication between

Welcome Email Message Guidelines

2009-06-03T11:51:00.011-04:00

By Don MonellYour Welcome Message is your first-online-impression to your customers. It is an opportunity to proactively open up a new channel of communication that is convenient and cost-effective.We have put together guidelines to make your Welcome Message a positive experience for your customers, while also staying in compliance with federal and state regulations.Welcome Message ObjectiveTo

Anchor Computer Announces Improved Phone Append Match Rates

2009-05-22T15:24:00.005-04:00

To respond to the dynamic changes in the Phone marketplace, Anchor can now Append both Consumer and Business telephone numbers in one pass. This provides better match rates with lower processing fees.(PRWEB) May 20, 2009 -- Anchor Computer, Inc., a leading provider of data and data processing services is pleased to introduce a new Consumer/Business Combination Phone Append and Verify service.

To Append or Not to Append?

2009-05-05T09:17:00.018-04:00

I called Julie at Fuel Interactive when I read her post to congratulate her for offering this positive approach to email append. When I spoke with her she gave the reason she provides this service to her clients, "Because, it works!".By Julie Dural on April 27, 2009 4:37 PMMany email marketers tend to shudder at the words “data append”. The idea of dumping hundreds or thousands of unknown email

Email Segmentation for Higher ROI - Website Magazine

2009-02-06T16:20:00.006-05:00

I'll admit it. The reason I'm linking to the Segmentation blog is because it is one of the most productive data append service Anchor Computer provides. Forgive me for being so self serving.Email Segmentation for Higher ROI - Website Magazine Posted using ShareThisvar addthis_pub="donmonell";

Start Segmenting Your Email List Today

2008-10-09T15:21:00.010-04:00

Internet Retailer Survey Report: E-mail Marketing55.2% of retailers segment their e-mail marketing lists, but 44.8% do not. “That is an alarming number. Combine that with the number of marketers increasing their e-mail volume and that’s a problem,” says Chad White, director of retail insights at the Email Experience Council, the Direct Marketing Association’s organization for e-mail marketers

E-Append Offers Permission-Based Consumer Email List

2008-09-30T12:50:00.003-04:00

In an effort to support the growing need for accurate email data E-Append.com has added a high-quality, permission-based consumer email list to its wide-range of resources for email and multi-channel direct marketing solutions.A recent survey of direct marketers concluded that one of the top five challenges with email marketing was a lack of good customer data. E-Append.com offers guaranteed