Welcome Email Message Guidelines

By Don Monell

Your Welcome Message is your first-online-impression to your customers. It is an opportunity to proactively open up a new channel of communication that is convenient and cost-effective.

We have put together guidelines to make your Welcome Message a positive experience for your customers, while also staying in compliance with federal and state regulations.

Welcome Message Objective

To introduce your customers to email communication and the benefits of receiving email from your company.

To openly state what kind of information you want to send them via email (receive special offers, newsletters, information, discounts, etc.)

To let your customers know you respect their online privacy and offer them an opportunity to opt out from receiving future email from your company/organization.

To verify the deliverability of each email address.

Message Requirements

From Line: in the email message that clearly states your company/organization name.

Subject Line: that is relevant to the subject matter of the message. You want to grab your customers attention, but in a way that is not misleading or deceptive.

A clear statement as to how to opt-out from receiving future email and an unsubscribe link that will appear at the bottom of your message and will allow your customers an easy method of opting-out from future email communication.

Your company/organizations postal address must appear at the bottom of the message.

Recommended

An introductory statement that clearly expresses why you are contacting the customer (Fill out the form on this page to have sample permission letters sent to you for review).

State a clear benefit that motivates the recipient to continue receiving your emails. Customers are more likely to welcome a message that seems relevant and offers value.

Keep the message brief. If you need to go into more detail on something, you can offer a link to your website or special offers page.

State a clear benefit that motivates the recipient to continue receiving your emails. Customers are more likely to welcome a message that seems relevant and offers value.