Endless emails from Endless.com

This is worth reading. Came in this morning from DMNews' E-Mail Marketing Weekly.

Dianna makes a great point about the low value of numerous untargeted emails. Most companies struggle to send relevant offers based on a lack of demographic and transaction data. Endless.com has it all and doesn't use it. Shame on them!

Endless emails from Endless.com. Is it some kind of cruel joke?? 8>)

Endless e-mails are not the way to win a customer
by Dianna Dilworth

July 29, 2009
About a week and a half ago I ordered a pair of sandals from Endless.com and since then, the e-mails have seemed endless.

While I have been an Amazon customer for years, this was my first time ordering from their independently run e-commerce shoe store. So like any good e-commerce store, it sent me a confirmation e-mail to let me know that my purchase had gone through, as well as a follow up e-mail the next day to let me know that my product had shipped. These two e-mails are a great use of e-mail so far.

But then the blasts began... Continue Article

Email's ROI

Email's ROI in 2008 was $43.52 for every dollar spent on it. - DMA (2009)

Almost half of interactive marketers surveyed say their organization struggles to prove the ROI of its efforts, while 7 in 10 say there are understaffed to do so. - Forrester Research (2008)

55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. - Datran Media, "Marketing & Media Survey" (2008)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007