Monday, December 13, 2010

Why Email Marketing Still Trumps Social

SOURCE: Anchor Computer Blog
emaill marketing social media
Despite the claims that pop up from time to time, email marketing is far from dead, and many consumers would rather engage with brands through this channel than through their social networks.

93% of people have a daily opt-in email relationship with at least one consumer brand; 15% on Facebook; 4% on Twitter.

“Social’s great, but not everybody goes to Twitter everyday, and maybe I have Twitter and Facebook, but not LinkedIn…but all of these people have email, and they check that every day.”, stated Michael McDonald of WebProNews. (click here to read full article.)

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